Having a website that has high search engine ranking, has many advantages. Although learning seo can be a little mind blowing, did you know that the simplest seo mistakes can ruin your chances of search engine ranking.
1. Chasing the wrong keywords
The first thing you should do is keyword research. If you get this wrong your off to a non starter. Make sure you target the best keywords for your niche, ones that searchers actually are using.
2. Forgetting to use title tags
A common mistake is to forget to use individual title tags for each page of your website. Titles tell searches and Google what your page is about.
3. Too much flash
Flash cannot be read by googles bots. If you are going to use flash, it is essential that you also use the html mark-up for it.
4. Back link spamming
This is something even the best webmasters are failing to grasp. Link farms are not a good thing with Google. You will get much further by getting high quality one way links from website with high pr.
5. Keyword stuffing
Your content must make sense. If you try and over do the keywords you will get penalized by Google quickly. What you write must flow.
6. Keyword density too high. Keep it below 5%
7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.
8. Inadequate navigation
Your sites navigation and links must be clean and unbroken. Your visitors and search engine bots must be able to find their way around your site.
9. Using images for headers
Headers are the first thing Google bots see. Take advantage of this and use your keywords in the h1 and h2 headers.
10. Using unreliable hosting. Cheap may be good for your bank but having servers going down and pages not loading will lose you visitors and stop Google being able to properly access your site and give it high search engine ranking.
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