My previous post was about search engine optimization, or seo for short.
Which one should you use as part of your marketing campaign? Google AdWords or seo?
My answer to this is simple........BOTH!
What is Google AdWords?
It is a pay per click program that gets you fast traffic.
1. Join Google AdWords
2. Set your daily budget. This can be as little as £1 per day.
3. Create your keywords list
4. Create your ads and then your ready to go.
Why you should use both google AdWords and seo
Seo friendly pages will bring free organic traffic to your website.
Google AdWords will generate fast targeted traffic for your website.
Using search engine optimization and AdWords as part of your Internet marketing campaign, will bring you the best of both worlds.
I have heard google AdWords is expensive!
AdWords has a reputation of being an expensive learning curve. But if it is done correctly the ROI can be substantial.
I wont go into the right and wrong way of using AdWords in this post, but i will say that seo and AdWords compliment each other and can actually lower the click price you pay for your ads.
If you are new to Internet marketing and are indecisive about which marketing option to take, AdWords or seo? My advice is to learn both.
In my next post, i will dedicate it to all those beginners baffled by google AdWords.
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